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About us

No one has been selling your favourite equipment longer than us! 

Established in 1999. Alternative Groove is Nanaimo’s original and finest source for Skateboarding, Surfing, Snowboarding, Skiing and Wakeboarding equipment and apparel.  

We work hard to stay current, and offer a product lineup of only the best and most suitable brands for our customers’ needs. Our huge selection includes pieces from some of the industry’s most popular makes and some unique local and international gems you won’t find anywhere else. 

If we don’t have what you’re looking for in stock, we will do our very best to find it for you.

The staff at Alternative Groove are passionate about their sports, and are highly knowledgeable of the industry and products we carry.


“We Sell what we Ride, and we Ride what we Sell!”

Call us at 250-390-7433