Alternative Groove

There’s more to life than being really really good looking: or is there?

Spring has sprung! Which means summer flings are fast approaching and it’s time to update your whack outdated wardrobe. Here’s my advice, which inevitably asked for my reading this blog, the three most important artifacts you need to purchase this summer: a Nixon watch, Spy sunglasses and Adidas kicks. Why are these important? Shoes define [...]

“Out comes the Sun, bring out the Guns”

(The following message is best read in an insulting French accent)
Fun fact, in the month of March the Earth’s equator is parallel to the sun; therefore, our planetary axis is slowly dipping its northern region toward the sun. Ergo, it’s almost bikini season for the ladies and sunglasses season for the guys. Thankfully, Alternative [...]

Jump Camp

Hey Kids
Want to cork Nines, pretzel double kinks and float rodeos? Well, it’s acknowledged truth that all great snowboarders begin on their ass’. Thankfully the handsome chaps over at Jump Camp have organized a freestyle snowboard clinic to facilitate that grueling learning curve. The show takes place on Forbidden Plateau through February, March and [...]

Costumer Appreciation Sale

SORRY FRIENDS THE SALE HAS ENDED
Greetings cyber subordinates
At Alternative, we see our customers like family (like Gipper my dog) and therefore, we’d like to extend a metaphorical warm hug. Thus, our imperial ruler Marc has decided to present a Costumer Appreciation Sale; starting Thursday February 4th till Sunday the 7th. Snowboard pants, jackets, gloves,first [...]