Alternative Groove

Playa playa

Now we all know that a man’s true goal in life is not world domination, to cure the common cold, to get a wife and kids or even move out of your mothers basement, the real goal is be a playa playa like the legendary Kegan Playa Smith and this is where Nixon Watches comes in [...]

There’s more to life than being really really good looking: or is there?

Spring has sprung! Which means summer flings are fast approaching and it’s time to update your whack outdated wardrobe. Here’s my advice, which inevitably asked for my reading this blog, the three most important artifacts you need to purchase this summer: a Nixon watch, Spy sunglasses and Adidas kicks. Why are these important? Shoes define [...]

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Hello digital minions
We just received some new threads from Lifetime, RDS, Nixon, lakai, and Altamont to keep you “from lookin’ like a fool with your pants on the ground.” Remember the foundation of popularity is digital perception, and the only way to achieve status in this binary social hierarchy is by acquiring pokes, likes, and [...]

Nixon Now!

Yo Bromies
We just got a boat load of new Nixon watches; literally they were delivered by a boat. The display case is pack with too many new models to bother typing out (plus, I have a paper cut on my finger). While you’re in the shop enjoying our major winter sale definitely try on our [...]