Alternative Groove

“I call this the sprinkler”

Hey Kids

No HomoHas this ever happen to you? You`re clubbing at 241 and just as you perfectly execute your signature Elvis the pelvis dance move–in walks the prettiest girl in all the land. Unfortunately, she into skaters and your wearing an old Umbro shirt because tomorrow`s laundry day. Lesson learned? Always do laundry before clubbing and don’t get inaccurately labelled by your shirt. Thankfully, situation similar to this are preventable by acquiring brands that appropriately represent you. However, In a society dominated by corporations and public traded companies, it`s difficult to decided which brands best represent your individuality. Good thing, Alternative’s got a large collection of local and major bands to keep you looking good on the dance floor. Speaking of local companies, we just got the new Manual skateboards and Flav apparel in the shop

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