Now we all know that a man’s true goal in life is not world domination, to cure the common cold, to get a wife and kids or even move out of your mothers basement, the real goal is be a playa playa like the legendary Kegan Playa Smith and this is where Nixon Watches comes in with their watch “THE Rubber Player”. We specially have the rubber player so you’ll never hit the Club without a rubber again.
The relentless pummelling of coursework is practically over as University exams are virtually finished; now it’s time to consider your plan of action for this year’s intermission, maybe humanitarian work in Peru like Kegan? It’s possible you’ll spend the summer touring Italy, ascending its mountaintop towns, deciphering cafe menus, and capturing memories with your one eyed camera monster. However, it’s more likely going to be spent: skating at dusk, surfing on weekends, camping in the woods, drinking around a campfire, drinking while fishing, drinking while golfing, drinking at the lake/river/beach, drinking at house parties, drinking while boating (unless you’re driving) and inevitably enduring hangovers at work. We at Alternative would like to support your summer ambitions, and therefore, we’re inviting you to a Very Unofficial AG Summer Party—unofficial due to logistical reasons—August 13th & 14th in Tribune Bay on Hornby Island. Further details will be on our Facebook pages soon-ish. In the mean time come enjoy all the new summer stock arriving in the shop daily!
Also, check out this new banger from Shad – new album out in May!
Alternative loves supporting local business, and thus, we carry a wide range of local product. Recently, we picked up Blue Back—named after indigenous Na’vi people of avatar—a company hailing from Nanaimo’s north side (Cripps). Also, Flav (bloods)—named after Flavor Flav, one would assume—just sent us some t-shirts and long hoodies. Summer’s practically here, which means summer flings, ergo you need to look you’re best. Two tips, buy either of these companies (guaranteed to score you a date) and impersonate Kegan as much as possible.
Kai Neville throws together a few bonus clips but last year’s award winning film, Modern Collective. Speaking of wave boards, we just got our new Xcell summer rubber hung up in the shop. Also if you’re terrible at surfing, like myself, we’ve got suits, boards and accessory rentals.
Need some tips on picking out your first wave board? Well, either watch this incredibly help video from Global Surf Industries or ask our in house male model Kegan.
Has this ever happen to you? You`re clubbing at 241 and just as you perfectly execute your signature Elvis the pelvis dance move–in walks the prettiest girl in all the land. Unfortunately, she into skaters and your wearing an old Umbro shirt because tomorrow`s laundry day. Lesson learned? Always do laundry before clubbing and don’t get inaccurately labelled by your shirt. Thankfully, situation similar to this are preventable by acquiring brands that appropriately represent you. However, In a society dominated by corporations and public traded companies, it`s difficult to decided which brands best represent your individuality. Good thing, Alternative’s got a large collection of local and major bands to keep you looking good on the dance floor. Speaking of local companies, we just got the new Manual skateboards and Flav apparel in the shop
Alternative Groove has recently been consumed by the Evian Corporation. This shift in administration has brought great new changes to our shops perspective. Effective April 1st Alternative Groove will be converted into Rouge Combatant Supply, specializing in Mixed Marshal Arts. We’ll be stocking the following brands, Tap Out, Ed Hardy, Affliction, Nike, Under Armour and many more. All board sporting goods and apparel will be placed on sale throughout the following months. So, definitely come down and check out our new perspective.
(The following message is best read in an insulting French accent)
Fun fact, in the month of March the Earth’s equator is parallel to the sun; therefore, our planetary axis is slowly dipping its northern region toward the sun. Ergo, it’s almost bikini season for the ladies and sunglasses season for the guys. Thankfully, Alternative just got a bunch of new Spy eye covers to facilitate summertime espionage. Also, consider updating your out-of-season apparel, nothing destroys a tagged photo more than toques and jeans at the beach. Correct me if I’m wrong—which I’m not—but you’d look dashing in Vans slips, RVCA shorts, new lifetime tee, spy shades and 35 or 40 UV protection sun block. Unfortunately, just being “really really good looking” won’t get you a date these days: just look at JT. So improve your eharmony account with surfing, skateboarding, wakeboarding, wake skating or skim boarding. Although, it’s questionable if skim boarding will increase or decrease your date-ability, it’s worth a shot. Summer wetsuits just got hung beside our arsenal of wave boards, another batch of skates arrive tomorrow and ask about our wakeboards, if you’re man enough. Wish we’d carry another brand? Open your heart and let the hate out on our facebook discussion page.
Let’s set some ground rules: no claiming, no sissy tantrums, and no ostracizing; after that, skateboarding is all up to interpretation. However, the general consensus, the bigger tricks equals hotter chicks (or guys—if that applies to you). Yet, simple kick-flips aren’t going to secure you a date next weekend but it it’s a step in the right direction. Luckily, Baker, DGK, Skate Mafia, and Creature skateboards just arrived with a batch of new Jessop no-slip grip to facilitate those nollie trey flips. BOOM, before you know it you’ll have a fresh “sponsor me” video, then maybe you’ll get on our team, then you’ll have a girl under each arm (just like Kegan).
Nanaimo's only board shop. Carrying only the highest quality snowboard gear and employing friendly and knowledgeable staff which are more than happy to help you find the equipment that is right for you. Whether you are looking to rent a board for your first day out or trying to replace your 5th broken board of the season we will be able to help you out.
We also carry sneakers, skate boards, wake boards, long boards, clothing. Basically Alternative Groove has something for everyone so come check us out.