Mellow Monday? no way! check out a bunch of AG team members (Jayden, Kaden, Chase, Douma and Free Jarred) and a ton of our homies in this hella hyphy park edit by Daniel Gardiner!

Hey Friends

Alternative’s more than a local business—although we do enjoy loonies—we’re also a community of friends, homies and bromies that often collaborate on projects. It’s this mentality that motivates us to capture mysterious snowboard thieves, support local companies, and get involved with charity events. Recently, we teamed up the local Fire Departments and numerous local companies to host a charity fashion-show for Burn Fund. Also, our friends from Three-o-Nine Graphic Design—who designed our shop decks—just finished working on a project with Jeremy Roger’s new skate company, Selfish; their boards are just getting pulled out of the oven and should be in shops soon. Speaking of skateboarding, it’s rumored that we’ve got some events marinating for this summer.

Also, we just got Kayotic skimboards in-stock! If you’re a terrible swimmer and hate grip-tape swing by and pick one up. Before you know it, you could be robbing your Dad’s took shed for scraps of PVC and 2×4’s.

Hey Kids

There is something wrong with our generation! Too many kids now-a-days are too preoccupied with videogames and the internet’s to fully enjoy the finer things in life. Luckily, there is still hope for you apathetic losers: exercise! Unfortunately donning spandex and getting sweaty in front of a Richard Simmons video isn’t cool and thus won’t get you a date. What will get me hot chicks, more friends and rock hard abs? I’m glad you asked; Skateboarding will get you more friends, surfing will get you rock hard abs (like Spencer) and skimboarding or Wakeboarding will get you some hot chicks! These are all tested and proven facts and I’m so confident that you’ll succeed, that if you’re not completely satisfied you’ll get your money back (some very well crafted conditions apply). So drop the controller because contrary to your nerdy friends digital skateboarder’s are the quintessential definition of a poser. Lastly, and most importantly, we just got a boatload of new Zed Skimboards and Scorpion Skateboards.

XOXO – AG

North-South: RVCA or R.V.C.A? Lets fight about it!

Hey buds

Things have been pretty quite this morning but “if there’s time to lean there is time to clean.” Fortunately, the diligent closing shift left the shop cleaner then Josh’s criminal record (spotless). Therefore, I often elude boredom by convincing Justin to do entertaining things, for example, last week he ollied our dirt gap, one time he ate a donut off the toilet and so on. Today, BS Crooks the bench, over the dirt gap. Things got hotter than wiener on BBQ, Jared didn’t fully execute but some splendid attempts. Justin Taron (QT) got some banger rattlesnakes! Unfortunately, JT’s got blasted on the wiggle-wood and forgot to land wheel-side down: SWOLLEN ANKLE!

Additional News

Local skate company, Push Wheel Co., is gearing up for their island tour this June; Their team will be gracing us with their presents June 26th, come get buck!

Hello Skaters and haters

What’s hot in shop? (hot like QT – Kegan Peppersmith, not stolen hot). Alternative just got bunch of new 2010 Hyperlite and Ronix wakeboards, wake-surfer, and wake-skates. We’ve got open and closed toe boots, various lengths of ropes and banger impact vests. Nothing is going to impress the ladies at the lake more than a switch 911 Crypt! On that note, we’ve got a shwack load of boardshorts from RVCA, Volcom, O’Neil, Insight, Matix and BLUEBACK! Short jean cut-off’s aren’t kosher anymore, so it’s vital you keep looking hot hot hot on the beach in some new board-shorts unless you’re a nudist.

“check out how psyched Nikk Beach is about our new wakeboards”

Hey Kids

First off, We’d like to thank Rick Dawson for the great graphics!

Our new Alternative skate decks arrived yesterday afternoon. Obviously my perception might be slightly skewed; yet, I believe these are superior to every other previous shop deck: in fact I can say without hyperbole or a hint of exaggeration, these are positively the greatest decks we’ve ever sold. You might say these are the Kegan Pepper-Smith of wood, simply the best. Although it’s not scientifically proven, it’s incredibly probably that these hunks wood will make you a better skater. If not, they’ll at least save you some coin, which you could then use to take out that hot girl you’ve be meaning to ask out. Who knows, maybe you’ll stomp a trey-flip over a 15 set on one and thus, we’ll sponsor you (assuming you filmed it). Also, new Ripper Skateboards and Sector Nine Long Boards arrived today. Also, if you get a banger shot on one of our new deck, post it on our facebook page and maybe you’ll win something.

Greetings digital surfers

I believe our individualism derives from for our ability to live and learn vicariously by those around us, taking their examples and developing our personal perspectives. However, this is a two way street, for example, jean short shorts, a stained tank top and a mullet aren’t going to score you a date: that`s a Ryanifitc fact–I`ve tried. So what`s the antithesis of the Trail-park boys attire? Spencer Allen, he`s constantly getting girl`s numbers and constantly adored with slim-fit, selects and a hesh hairdo: coincidence? Party season’s upon us and it’s never been more vital to give your materialistic self-reflecting clothing a once over! Worse case situation, your photographed from you’re best angle with the prettiest girl (or dude) at the party, too bad that old Rogue Status shirt has shrunk, has a stain and is faded: UNTAG. What’s the point? We’ve just got new DIAMOND appeal, Supra, Lakai, Death Wish (skates) and butt-load more (that’s an odd expression). Also, we’re still having our NIKK BEACH sale: select T’s – 3 for $30, Hoodies and jeans – BUY ONE, GET ONE FREE.

You’re friend count depends on it!