Alternative Groove

New Kids on the BLOCK!

It’s summer-time, when the living is easy! It’s all sun-tans and ice-cream stands, yet deep within your brain you can’t help but feel slight presences of fear and anxiety. Well, there’s no need to worry, I’ve been shoved into lockers before and they’re actually surprisingly roomy. Nevertheless, it’s important to make a good initial impression at your new school, job, or University. Therefore, I offer these three vital components to endow you with a triumphant fall. Firstly, not everyday’s a good hair-day, thus, it’s important to manage those early mornings effectively with a new hat! Luckily, Alternative has a bunch of “cool” hats that will do the trick. On the other hand, if money is tight or you’d like to impress that gypsy activist girl at school, then I suggest donating some old jeans to our Volcom Stone “Give Jeans a Chance” campaign. What’s the skinny? Basically we take your old-wearable jeans and donate them to the homeless (nobody wants crazy Pete walking around bottomless, write that down Spencer). In exchange for your selflessness, we’ll give you a “radical” Volcom hat, BOOM ROASTED! Secondly, music is a great way to impress girls and create new friends! Why else would teens spend thousands of dollars on car stereos? Possibly they want to destroy their eardrums and further increase rusty erosion rate of their already dilapidated cars? I think not! Unfortunately, new driving regulations will make it impossible for teens to be driving alone before they’re eighteen! Thankfully, Krew has reinvented the backpack stereo! Now everyone around you can enjoy “Party in the USA” too (Plus they’re only 80 bucks! Save on the car, get some exercise and look cool doing it!). Finally, drinking is an integral part of your up-coming post secondary education. Make a splash at your new frat house with the Red Dragon Skateboards glass drinking mug! No longer will you be tagged in a greasy party photo, where you’re passed out in a puddle of empty lucky cans. Now you’ll be passed out in a puddle of Lucky with an RDS drinking mug in hand! I don’t always drink beer, but when I do its out of an RDS mug!
Stay hydrated my friends.

Also, it’s fairly important to dress accordingly! Good thing Alternative Groove is having a radical sale! Dudes tee’s and shorts are buy 1 get 1 at 50% off, and all ladies clothing is buy 1 get 1 50% off…boom roasted again. Speaking of roasted, lets get coffee….

SUPER! SNOW! SALE!

In response to the previous April 1st breaking news Marc (our fearles leader) has decided to sell everything and head south (Probably only as far as Sombrio). So we’re having a happy little easter sale to shed our remaining winter coats, metaphorically and literally speaking. Check out the poster for our amazing deals, 50% off Outerwear, 40% off Snowboard Equipment, Buy 1 Get 1 free hoodies and jeans. Oh and we just got more skate stuff in, more electric, spy, and oakley sunglasses and some really nice new ’sneakers’ as the kids are calling them these days. So in short, you really need to come in and hang out and not just to see Canada’s Next Top Male Model, Kegan “The Hunk” Pepper Smith.