Alternative Groove

Spring session

Luke Connor framing Chase. If this were a game of H.O.R.S.E. who do you think would have edged the first round? Check out the Alternative Groove Facebook page to see FJ as the competition…

The place where we live

How many people can look out of their window and see what we see? Drive down the Island Highway and you have so many constant reminders that where we live is different. I’m not talking here about the license plate in front of you with the marketing catchphrase “The most beautiful place on earth” staring [...]

Own the podium VI style

In a week where every time you switch on the TV, flick on the radio or open a newspaper you are greeted by natural disasters, turmoil and despair, we thought it would be good to share some good news for a change. AG sponsored local shred team VI Riders cleaned up at the recent boardercross [...]

Mark McMorris Backside Triple Cork 1440 Video

If the kickfilp on a surfboard isn’t enough progression for one day then how about the first Canadian 1440!
http://snowboarding.transworld.net/1000147921/featuresobf/mark-mcmorris-backside-triple-cork-1440-video/

Kickflip in the surf is getting us amped for summer!

Surf, meets skate, meets ridiculous board skills, meets $10,000! Volcom fuelling the sports progression.
http://www.youtube.com/watch?v=EpWZ_-hNKKs
If this got you pumped then you’ll be glad to hear that Spring surf gear is hitting the shelves in the next few weeks and this year should be a rad one. Come by and check the new gear out and pick up some of our epic [...]